Markup & Margin Calculator

Calculate selling price, markup percentage, or gross margin. Understand the critical difference between markup (based on cost) and margin (based on price).

Markup & Margin Calculator

Key Difference: Markup is based on cost; Margin is based on selling price

Cost

Selling Price

Gross Profit

Markup %

(Based on Cost)

Margin %

(Based on Price)

1

Formula: Selling Price = Cost × (1 + Markup%/100)

2

Price = $ × (1 + /100) = $

1

Formula: Markup % = ((Price − Cost) / Cost) × 100

2

Markup = (($ − $) / $) × 100 = %

1

Formula: Margin % = ((Price − Cost) / Price) × 100

2

Margin = (($ − $) / $) × 100 = %

1

Formula: Cost = Price / (1 + Markup%/100)

2

Cost = $ / (1 + /100) = $

3

Gross Profit: Price − Cost = $ − $ = $